The 10th International Conference on Marketing, Business and Trade (ICMBT 2025) covers topics such as:
- Consumer Behavior
- Buying behavior
- Consumer psychology
- Customer experience management
- Customer relationship management (CRM)
- Loyalty programs and retention strategies
- Marketing Strategies and Trends
- Social media marketing
- Digital marketing trends
- Influencer marketing
- Content marketing
- Brand management and brand equity
- Personalization and customization in marketing
- Marketing analytics and big data
- E-commerce and Online Business
- Mobile commerce
- E-commerce platforms and technologies
- E-commerce logistics and supply chain management
- Omni-channel retailing
- Security and privacy in e-commerce
- Market Research and Analysis
- Market entry strategies
- Market segmentation
- Product positioning
- Competitive analysis
- Pricing strategies
- Marketing in Specific Industries
- Tourism and hospitality marketing
- Healthcare marketing
- Technology and IT industry marketing
- Financial services marketing
- Food and beverage marketing
- Entrepreneurship and Small Business Management
- Innovation and creativity in entrepreneurship
- Start-up strategies and financing
- Challenges faced by small and medium-sized enterprises (SMEs)
- Scaling up businesses
The 10th International Conference on Marketing, Business and Trade (ICMBT 2025) will be held in Tokyo, Japan on 26-29 Apr 2025.
