Assessing favourable regions and products in a diverse market

For those willing to expose themselves to the extra risks and put in the required work, frontier markets offer a potential for massive returns on investments. In the wake of the financial crisis interest in these markets may have cooled - parallel to risk appetites in general - however now investors are seeing the possibilities associated with frontier markets. But which markets are favourable? Which products are best for investment? How is one able to pick a winner in this potentially perilous market? These practical questions are, of course, played out against the background of overarching concerns such as the very identification of frontier markets – is the term ‘frontier market’ useful or is it merely branding for what is in truth an extremely diverse field of investment?