Customer Experience and Service Innovation 2010
August 2 - 3, 2010(Ended)Shangri-La Hotel
Singapore, Singapore
Singapore, Singapore
Crafting a personal connection to bridge the gap between you and your customersNow more than ever, executives agree that customer experience is critical to how their firms compete in today’s dynamic marketplace. Market research reports also show a high correlation between good customer experience and increased customer loyalty.
There is also a strong correlation between a well articulated customer strategy and customer loyalty, but many companies find that they lack a full understanding of what their customers really want. Often, a disconnect exists between the metrics that are used to evaluate the customer experience and the needs, requirements and expectations of those customers. Creating a positive customer experience requires strategic preparation, continual intelligence gathering, the ability to adapt with innovative responses to customers, and the integration of a CEM mentality throughout the organisation.
In this fiercely competitive local retailing environment filled with countless identical retail offerings, the use of good customer service can help retailers gain a competitive edge over the others. The time has come when shoppers, because of their increasing sophistication and affluence, are demanding better customer service.
In today’s era of globalisation, e-commerce and standardisation; most products and services are becoming commoditised, such that the only way to gain a competitive edge is to differentiate them through customer experience and service excellence.
Venue
Address
22 Orange Grove Road,
258350,
Singapore,
Singapore
Singapore,
Singapore
Organization
Categories
Important
Please, check the conference website for possible changes, before you make any traveling
arrangements
* Prices are for evaluation only.
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