Shopper Marketing 2010

Winning the heart of your shoppers through an integrated shopper marketing strategy.

Shopper marketing aims to transform your walk-in customers into your purchasers.

Customer s behaviour has been constantly switching . Therefore it is important that retailers and brands identify the shopper touch points and align the messages direct to the shoppers. In the current demanding market, customers are increasingly seeking for value-added products. As such, it has now become important to implement an integrated shopper marketing.

The goal of shopper marketing is to provide shoppers with a more satisfying experience.

Identifying the needs, behaviour and the decision making process of shoppers will effectively build a strong customer rapport and a lasting business relationship. Research has indicated, 70% of purchase decisions being made in store, and 68% of them being impulsive. Hence, retailers and manufacturers both must seek to maximise profitability and increase customer loyalty to guarantee repeat business.

This two days Shopper Marketing 2010 forum is specially customised to help you capture your shopper s minds, hearts and wallet. This forum highlights on turning your walk-in customer into your purchasers, and discussing on how experiential marketing would enhance your shopper s experience. Delegates will gain more insights with a deep understanding of shopper s psychology which greatly increase sales revenue. This forum sets a platform for retailers to create concrete marketing ideas, but also tools and techniques to increase the shopper s experience.