eMetrics Marketing Optimization Summit Munich 2010
March 23 - 24, 2010(Ended)Westin Grand Munich Arabellapark
Munich, Germany
Munich, Germany
eMetrics is the premiere global conference focused on improving the
results of your digital marketing investment. You will learn how
leading marketers and information technology executives are increasing
marketing ROI through optimization of campaigns, communications,
content, and overall customer experience. You will learn from
colleagues, associates and friends from sharing successes, challenges
and proven techniques.Experts from over 40 top global and national brands will teach you how they are:
- Establishing a marketing metrics baseline
- Correlating offline and online measurements
- Connecting customer satisfaction data with customer behavior data
- Comparing online to other channels of acquisition and distribution
- Changing a corporate culture to embrace marketing experimentation
- Increase measurable value from your website, campaigns and communications
- Demystify the website audit process
- Discover web analytics basics at the Web Analytics Association (WAA) Base Camp - Introduction to Web Analytics and Search Analytics for Search Marketers
- We’ve been influencing customers through social media, but are we measuring results? Do we know what those measures are? Take your understanding of social media metrics to the next level
- Learn how best use of data, technology and processes improves the online customer experience and builds loyalty.
- Learn how companies are increasing marketing performance offline by listening and learning from customers online
- Discover how to create an analytics-based marketing and business culture
- Learn how to build a case for online marketing analytics, secure a budget and resources
- See hands-on demonstrations of the latest tools in action
- See case studies presented by senior web and ecommerce managers, marketers and analysts
Address
Arabellastrasse 6,
Munich,
Germany
Munich,
Germany
Categories
Concurrent events
Important
Please, check the conference website for possible changes, before you make any traveling
arrangements
* Prices are for evaluation only.
