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Tips for Producing a Business Event
Small Business Event Planning: First Steps
Make a list of details - everything including lighting and public transportation, to content and refreshments
Decide upon your target audience before anything else
Watch out for other industry events when scheduling
Have a clear business purpose for holding the event
Know your limitations
Be flexible with changes in size, location and other details
Create SMART goals
Marketing
Be tireless in your efforts or your event will fail
You`ll need a DETAILED marketing plan
Lay out in writing why your target market should attend - don`t assume the benefits are obvious.
Define good reason(s) for people to show up.
Use Twitter hashtags.
Learn how to talk to the media
Buy advertising on social media networks
Use online social pre-events to promote the main event
Create an awesome low-budget promotional video
Use YouTube to promote your event
Leverage event registration platforms like Meetup
Get local bloggers involved
Get listed on sites catering to your group
Use online registration
Make it easy on your speakers to publicize to their followers
Offer local partners incentives to promote you
Give early bird incentives
Team Considerations
Follow up - and follow up again
Delegate responsibilities
Always underestimate turnout, for sponsors
Sponsors are royalty - make sure they feel like it
Have a skilled social media team cover your event
Ask people what they think, and be ready for feedback good or bad
Look for vendors who serve your niche and are willing to get involved
Budget
Create an expense budget - and save money through "in-kind" sponsor donations
Develop a "financing plan" for your event, and estimate the numbers
Consider crowdfunding as a new option to raise money for an event
Contingency Plan
Be ready to lend a hand to fill any gaps
Imagine the event, step by step, and make a 2-column list: what could go wrong in one column, and your contingency plan in the second
Event Day
Attitude is contagious
Set expectations carefully - then deliver
Always ask yourself: How is this relevant to attendees?
Let crowd reaction be your barometer
Look your best
As the master of ceremonies or a speaker - practice
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