Description
Solving Your Latest Research & Insight Challenges
Triggered by the recession, the current paradigm shift in consumer behaviour means that brands’ biggest challenge is to get under the skin of the “new consumers” and quickly work out both how to anticipate and respond to their changing needs and demands.
Budget consolidation means many insight professionals are now being required to deliver even greater ROI with their resources; the race is on to uncover resourceful and innovative approaches to gathering, interpreting and communicating accurate insight.
In response to delegates’ time pressured needs to quickly solve their current challenges, Marketing Week presents The 1-2-1 Research and Insight Summit 2011 –dedicated to the pivotal role of research and insight in delivering business growth in a challenging economic environment.
Introducing a New Format for 2011:
Research and Insight practitioners are under increasing pressure to cut through the clutter and provide clear and actionable information. And they need to find innovative ways to do this faster and more cost effectively.
Marketing Week’s new format event marries a day of cutting edge presentations from leading brands with face-to-face meetings with industry leading solution providers who can help solve their immediate research and insight challenges.
