33rd Annual Advertising and Marketing Law

The 33rd Annual Advertising and Marketing Law presents current legal and regulatory issues in advertising and marketing, covering emerging technologies, intellectual property, compliance, and ethical considerations.

Key Topics

• Risks associated with the emerging techniques in advertising and marketing, including D barcodes, mobile marketing and gaming
• Copyright issues and key IP
• Enforcement trends and priorities of the Competition Bureau
• Legal and regulatory developments in the areas of Advertising and Marketing including Anti-Spam legislation
• Disclaimers for all forms of media
• Tips and techniques for successfully running online and offline contests
• Ethics of Social Media for Lawyers

Who should Attend

Advertising & Marketing Lawyers, In-House Counsel, CEOs, VPs and Managers of: Advertising, Compliance, Promotions, Marketing, Social Media and Public or Consumer Relations, Competition Lawyers and Consultants.