The 16th International Conference on Management and Service Science (MASS 2026)

The 16th International Conference on Management and Service Science (MASS 2026) explores advancements in service management, focusing on digital transformation, innovation, and improving customer experience across industries.

Key Topics

• Artificial intelligence in service management
• Customer relationship management (CRM)
• Cloud computing for service delivery
• Supply chain management in services
• Digital transformation in service industries
• Robotics and automation in services
• Knowledge management in services
• Experience economy
• Service operations management
• Crisis management in services
• Omnichannel service delivery
• Blockchain in service management
• Sustainable service management
• Employee experience and engagement
• Social media in service management
• Service innovation and design
• Gig economy and on-demand services
• Cybersecurity in service management
• Human-centered service design
• Service quality and customer satisfaction
• Virtual reality (VR) and augmented reality (AR) in services
• E-commerce and online services
• E-government
• Ethical and inclusive service practices
• Servitization of manufacturing

Who should Attend

• Service industry professionals
• Business managers and leaders
• Technology experts in service delivery
• Customer experience strategists
• Academics and researchers in service science
• Consultants in digital transformation
• Supply chain and logistics professionals
• Experts in service operations
• Professionals in e-commerce and online services
• Government representatives in service delivery
• HR professionals focused on employee experience
• Innovators in service design and innovation
• Cybersecurity professionals in service sectors
• Researchers in artificial intelligence applications