2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series

  • 22-23 May 2014
  • Beijing Marriott Hotel City Wall, China

Description

The 2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series covers topics such as:

  • Use Content to Generate Demand: How to support buying decision process
  • B2B DemandGen New Benchmark & Dynamics Review 2013 - 2014
  • Marketing is the New Sales!Be Modern Marketers
  • Turning Buyer`s Insight into Buyer`s Foresight – Why Buyer Predictability is the Key Trend in B2B
  • Demand Shape: Align your product/ service with client`s potential needs
  • Master 3 Blocks in B2B DemandGen: Shape, Process, Sustain
  • Demand Process for Engagement: Hook targeted buyers via both inbound and outbound channels
  • Go-to-Market Strategy: Identify market demand with purchasing power on your products through channels
  • Engage target influencers and decision makers: Look, listen and learn
  • From Leads Gen to Demand Gen: How to engage your leads to drive demand
  • Leads Nurturing: Join in the buyer`s journey
  • Demand Process Transformation: From Engagement to Leads Nurturing
  • Manage DemandGen via effective data management
  • Get started to construct Leads Lifecycle Management System by using marketing automation
  • Convert demands into sales opportunity
  • Does CRM fit Leads Nurturing Campaign?
  • Demand Process Measurement: What you really offer to sales?
  • Sales & Marketing Alignment to generate more revenue
  • Account-Based Marketing: Enhance your accounts loyalty to generate more demands
  • Demand Sustain: Embrace your most loyal and valuable existing customers

The 2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series brings together B2B Marketers in charge of or responsible for::

  • B2B Social Media Marketing
  • B2B Content Marketing
  • B2B Email Marketing
  • B2B EDM/Direct Marketing
  • B2B Digital Marketing
  • B2B Event Marketing
  • B2B Product/Service Marketing
  • B2B Online Marketing
  • B2B Marketing Communication
  • B2B Technology Marketing
  • B2B Brand Engagement
  • B2B Demand Generation

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Important

Please, check "B2B DemandGen Summit - Marketing Event Series" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Management, Marketing & Sales

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