The Programmatic Marketing Summit for Healthcare and Life Sciences covers topics such as:
- Tactics for building strong programmatic campaigns to effectively target the consumer with strategic speed and precision, creating control over how the consumer digests digital data
- Metrics and a strong ROI to ensure the value of programmatic strategy
- Wide variety of approaches to healthcare programmatic strategies in order to draw key takeaways and insightful knowledge for your programmatic efforts
- Recent changes to privacy laws such as the California Consumer Privacy Act (CCPA) and how to prepare for future changes while also accounting for GDPR and HIPAA roadblocks
- Industry-leading techniques from digital marketing professionals on how to create strong, optimal content aligned with customer needs without incurring wasteful expenditures
- Building transparency into your programmatic strategy whether within your own desk or through your agency
The Programmatic Marketing Summit for Healthcare and Life Sciences brings together attendees from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in
- Programmatic Sales/Strategies/Implementation
- Digital/Content Marketing/Advertising
- Advertising
- Marketing
- EMarketing
- Brand/Product/Content Management/Strategy
- Digital/Electronic Media
- Media
- Sales
- Digital Strategy/Solutions
- Shopper Marketing
- Global Accounts
- Mobile Strategy
- User Experience Design
- E-Commerce
Also intended for:
- Healthcare Publishers
- Healthcare Marketing/Advertisement Agencies
- E-Commerce Service Providers
- Targeting/Data Analysts
- Programmatic Marketplace Access Providers
- Media Publishing Service Providers
- HIPAA Compliance Consultants
- Digital Advertisement/Strategy Agencies
