Ensuring Consistency and Increased Market Share in a Recovering Economy
Continuing its
Brand Building in the
Financial Industry series, marcus evans invites you to attend the
3rd Annual Brand Building for Banks and Financial Services Conference. With more than
16 branding strategy professionals from leading banking and financial services companies, they will
address the strategies and methodologies being deployed to achieve these win/win relationships between the industry and its customers to deliver lasting differentiators in today s competitive financial markets. The new branding strategies within the banking and financial industries are due in large part to the global financial competition and consolidation. Attending this conference will allow you to hear from your peers first hand on how to establish a brand strategy that focuses on
delivery of a consistent integrated digital/traditional branding initiative. Learn how to
provide accessibility, choice and convenience while ensuring that the experience provided delivers consistent and profitable interactions for the institution.
key conference topics - Investigate methodologies that keep brand differentiators fresh across rapidly evolving channels
- Identify approaches to creating the customer touch in a less personal market place
- Discover criteria to measure brand performance and report out the value of brand activities to the bottom line
- Ascertain the proper role market/consumer segmentation has for brand development and customer loyalty initiatives
- Discuss approaches to exploit web 2.0 channels in a highly regulated industry
