Consumer Insights in New Product Design and Delivery is a conference dedicated to
- Trends that will grow opinion and intuition into a testable methodology and thought leadership
- Structured insights/market research process
- Consumer-centric organizational culture
- Methods of consumer understanding research
- Strategies to anticipate the needs of evolving customer segments
- Deployment of ethnographic and design thinking initiatives
- New customer groups at the front end of design and delivery processes
- Defining organizational needs to determine appropriate partners and vendors
Consumer Insights in New Product Design and Delivery brings together EVPs, C-Level Executives, VPs, SVPs, Heads, Directors and senior executives from:
- Market Insights
- Consumer Insights
- Market Intelligence and Research
- Ethnography
- Futuring/Foresight
- Insights and Innovation
- Insights and Planning
- Trends
- User Experience
- Marketing
