4th Annual Enhancing Customer Loyalty and Retention in Telecom Summit 2014

  • 18-20 Nov 2014
  • SOFIA Barcelona, Spain

Description

The 4th Annual Enhancing Customer Loyalty and Retention in Telecom Summit 2014 covers topics such as:

  • Big data versus Micro data – which is more useful for a successful customer loyalty and retention strategy
  • Proper measuring of social media support
  • Using digital tools to drive retention and loyalty
  • Proactive or reactive retention? Customizing service treatments to prevent defection versus actively intercepting potential defecting customers
  • Telecom and OTT – friends or foes? How partnering with OTT can increase retention and revenues
  • Precision marketing: Using data and technology to deliver cutting edge marketing campaigns with a single view of the customer

The 4th Annual Enhancing Customer Loyalty and Retention in Telecom Summit 2014 brings together Chief Marketing Officers, Members of Board, Vice Presidents, Chief Technology Officers, Head, Directors and Senior Managers from Loyalty and Retention field involved in:

  • Customer Retention
  • Customer Loyalty
  • Digital Marketing
  • Customer Marketing
  • Customer Lifecycle Strategy
  • E-Marketing
  • Customer Service
  • Customer Experience
  • Branding
  • Customer Relationship Management
  • B2B
  • Social Media
  • Pre-paid & Post-paid
  • B2C
  • Sales
  • Data Analytics
  • E-Sales

Past Events

Important

Please, check "Annual Enhancing Customer Loyalty and Retention in Telecom Summit" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Customer Service
Technology: Telecommunication

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