The 8th Customer Loyalty Programme & CRM China Summit 2017 is dedicated to strategies, best practices, techniques, approaches, current and future market and innovations for loyalty and CRM, including:
- Trends for the next decade and engaging consumers in the next generation
- Best Practices and case studies in Asia; Successful case sharing on execution and return on investment monitoring
- Global trends vs. loyalty in China and the rest of Asia
- CRM Journey in emerging markets in the context of project, program & innovation as well as people, procedure, platform & tools
- CRM (Customer Relationship Management) vs. Customer Experience Management (CEM)
- Consumer and data analytics, insights management and customer segmentation
- Asia based coalition program
- Customer lifetime value development, customer lifecycle and communications
- Best practices for data collection set-up and data mining model
- New trends, innovation and analysis for mobile application & social network
- Key methodology to improve traffic and converse traffic to sales
- Churn management and successful case study of customer retention in the Asian market
- Measurement of relationship strength/quality via E-Channel, Marketing, Social Media & CRM
- Partnership marketing and value sharing
Who should Attend
CXOs, Presidents, General Managers, Directors, Heads and Managers of CLP, CRM, Customer Care and Interaction, Customer Service, Client & Account Management, Sales & Marketing, Business Development, Operations, Relationship and Communication, Strategic Planning, Database, Branding & Advertising, Market & Consumer Research and Contact Centre.
