8th Customer Loyalty Programme & CRM China Summit 2017

  • 2017
  • China

Description

The 8th Customer Loyalty Programme & CRM China Summit 2017 is dedicated to strategies, best practices, techniques, approaches, current and future market and innovations for loyalty and CRM, including:

  • Trends for the next decade and engaging consumers in the next generation
  • Best Practices and case studies in Asia; Successful case sharing on execution and return on investment monitoring
  • Global trends vs. loyalty in China and the rest of Asia
  • CRM Journey in emerging markets in the context of project, program & innovation as well as people, procedure, platform & tools
  • CRM (Customer Relationship Management) vs. Customer Experience Management (CEM)
  • Consumer and data analytics, insights management and customer segmentation
  • Asia based coalition program
  • Customer lifetime value development, customer lifecycle and communications
  • Best practices for data collection set-up and data mining model
  • New trends, innovation and analysis for mobile application & social network
  • Key methodology to improve traffic and converse traffic to sales
  • Churn management and successful case study of customer retention in the Asian market
  • Measurement of relationship strength/quality via E-Channel, Marketing, Social Media & CRM
  • Partnership marketing and value sharing

The 8th Customer Loyalty Programme & CRM China Summit 2017 brings together CXOs, Presidents, General Managers, Directors, Heads and Managers of CLP, CRM, Customer Care and Interaction, Customer Service, Client & Account Management, Sales & Marketing, Business Development, Operations, Relationship and Communication, Strategic Planning, Database, Branding & Advertising, Market & Consumer Research and Contact Centre.

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Important

Please, check "Customer Loyalty Programme & CRM China Summit" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Customer Service, Marketing & Sales

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