The 9th Annual Next Generation CMO Summit 2017 is dedicated to The CMO Summit is an invite-only gathering of 100 senior marketing decision-makers with diverse industry backgrounds.
The 9th Annual Next Generation CMO Summit 2017 covers topics such as:
- Marketing Strategies: Tackling the Hyper-Connected Era
- Marketing strategies for connecting physical and digital: the real omnichannel opportunity
- Marketing to loyal customers and new audiences: prioritizing investments, understanding trade-offs
- Effective responses to digital disruption: business strategies and operating models
- Keeping Pace with Digital Innovation and the `Always on Consumer`
- How to create great marketing strategies that meld the physical and digital worlds for great customer experiences
- Going "glocal": combining global and local strategies for customer engagement
- Maintaining cultural relevance
- The connected consumer`s transformational impact on marketing practices
- The modern approach to market research
- Creative qualitative techniques
- Analytics & Attribution: Forging a Path to Better Engagement
- Using analytics and data to personalize experiences across digital and physical channels
- Separating actionable data from interesting data: aligning effort with impact
- Using big data in smart (and not creepy) ways
- Next step - predictive analytics for personalized customer experiences
- Data quality and availability: the role of IT in the marketing value chain
- Organizing and managing cross-channel attribution in marketing
- What analytical capabilities do you need in-house, out-sourced or via a partner?
- Leveraging Voice of the Customer programs in the digital era
- Building a deeper understanding of customers for personalization, tailored marketing, and informed journey mapping
- Consumer Engagement: Marketing`s Role in Customer Experience
- The impact of the Internet of Things on customer experience, and what marketers need to know
- Avoiding the pitfalls of marketing-led customer experience initiatives: why the rest of the organization must step up to serve
- Driving an effective mindshift from marketing to storytelling
- Omnichannel in context: which channels when and the right message at the right time
- New ways to engage consumers in-store vs. out-of-store
- Resourcing contemporary marketing teams: the skills and capabilities that are required for engagement
- How native advertising can strengthen your brand
- Tips and tricks for making real-time engagement powerful and rewarding
