Best Practices in Medical Affairs Management & Liaison to Maximise Value Over the Product Lifecycle 2012

Best Practices in Medical Affairs Management & Liaison to Maximise Value Over the Product Lifecycle is a conference that covers topics such as:

• Ways to engage and map with KOLs and other payers, prescribers, pharmacies, patient groups and stakeholders
• Medical affairs in new pharmaceutical industry commercial models
• How crucial are medical liaisons to the communication of safety, effectiveness and cost-effectiveness in support of commercial teams
• Best practices in late-phase research, including patient registries, observational studies and investigator initiated studies

Best Practices in Medical Affairs Management & Liaison to Maximise Value Over the Product Lifecycle brings together executives and managers from Pharma companies with responsibilities in Medical Science Liaisons, edical Affairs, Health Outcomes, Medical Education, Medical Marketing, & Economics, Product management, Lifecycle management, Late Phase Clinical development, KOL & stakeholder engagement, Medical Advisor, Field Sales and Scientific Affairs.