Best Practices in Medical Affairs Management & Liaison to Maximise Value Over the Product Lifecycle 2012

Best Practices in Medical Affairs Management & Liaison to Maximise Value Over the Product Lifecycle is a conference that covers topics such as:

• Ways to engage and map with KOLs and other payers, prescribers, pharmacies, patient groups and stakeholders
• Medical affairs in new pharmaceutical industry commercial models
• How crucial are medical liaisons to the communication of safety, effectiveness and cost-effectiveness in support of commercial teams
• Best practices in late-phase research, including patient registries, observational studies and investigator initiated studies

Who should Attend

Executives and managers from Pharma companies with responsibilities in Medical Science Liaisons, edical Affairs, Health Outcomes, Medical Education, Medical Marketing, & Economics, Product management, Lifecycle management, Late Phase Clinical development, KOL & stakeholder engagement, Medical Advisor, Field Sales and Scientific Affairs.