Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels 2013 is a conference that covers topics such as:
- Shifting efforts towards effective collaboration & social business
- Setting up guidelines and policies and working to create a governance plan that won’t overwhelm
- Creating useful & engaging content for employee newsletters, social networks, executive announcements, blogs, videos, email, and more
- Investing your time in creating value-added content that is not only effective, but can be used for multiple purposes
- Organizing content, information governance structure & responsibilities
- Improving search capabilities to allow employees more time to consume content and less time pursue it
- Sharpening your content for today’s websites and mobile apps
- Empowering your employees to create their own content keeping your intranet fresh and updated
- Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
- Embracing governance and ensuring that your governance plans are meeting your business requirements & best practices
- Discovering how others are maximizing the value of their content through live demonstrations
- Incorporating cost-effective video content (and blogging) across multiple distribution channels
- Understanding how mobile can improve the reach of your content as you move towards a mobile workface
- Applying a corporate blog front page structure for your organization to follow
- Accelerating communications and information sharing across your organization by embracing social media
- Leveraging the use of content management software to improve internal communications, enable more effective collaboration, and increase employee engagement
- Delivering your content management system in the cloud
- Calculating the ROI and measurement of success
- Keeping employees engaged, connected and informed through the use of new technology (social media, videos, surveys, photos, etc.)
- Getting stakeholders on board -- from executives to coders
- Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
- Using simple content to increase employee engagement -- both online and off
Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels 2013 brings together attendees involved in:
- Content Management
- Intranet Communications
- Corporate Communications
- Internal Communications
- Corporate & Brand Identity
- Employee Engagement
- Internal Brand Development
- Interactive Media
- Social/New Media
- Digital Communications
- Online, Publication & Web Content
- Strategic Planning
- Employee Relations
- Web Manager
- Taxonomist
- Knowledge Management
- Collaboration
- User Experience Specialist
- Enterprise Community Management
