Building an International University Brand Toolkit 2013 is a conference that covers topics such as:
- Education brand and positioning for a globalised market
- Reputation risk and its impact on University brands
- Developing and implementing an effective international branding strategy for your University
- Effective use of social media and digital marketing
- Innovative marketing and branding strategies for building world-class Universities
- Monitoring and reviewing the effectiveness of your marketing and branding efforts
Building an International University Brand Toolkit 2013 brings together Deputy Vice Chancellors, Vice Chancellors, Heads, Directors and Managers of:
- Branding
- Marketing and Communications
- Dean / School / Faculty Head
- Digital Marketing / Communications and Social Media
- External Outreach and Engagement
- Student Outreach and Recruitment
- Alumni Relations
- International Affairs and Engagement
