CMO Asia Summit 2013

  • 27-29 May 2013
  • Venetian Macau Resort Hotel, Cotai, Macao

Description

The CMO Asia Summit 2013 covers topics such as:

  • Winning the uber-connected consumer with integrated cross-channel communications that ensure brand consistency and provide superior user experience across multiple touch points
  • Developing a robust strategy that embraces the use of new devices to set measurable objectives, track results and mitigate risks
  • Taking on the modern CMO role as the "voice of the customer" across the company to drive critical changes, foster innovation and transform the business
  • Embracing technology to boost performance, achieve targets and deliver upgraded outcomes through automated operations
  • Dissecting unstructured information to harness marketing intelligence for strategic segmentation
  • Attracting, developing, and activating a high performance marketing team
  • Executing marketing programmes at lower costs through key partnerships with emerging outsourced service centres
  • Optimising lead generation to support sales with aligned marketing strategies and directly impact revenue
  • Creating passion-evoking content to transform consumers into brand advocates and gain loyalty
  • Equipping the social marketer`s tool belt with the latest and greatest in management tools and technology
  • Reversing the innovation process to infuse creativity, surpass expectations and differentiate your brand from the mass by setting the next trend
  • Building empowered communities to benefit from viral marketing and manage brand reputation by leading conversations

The CMO Asia Summit 2013 brings together top marketing professionals, agencies and consultants (invitation-only).

Past Events

Important

Please, check "CMO Asia Summit" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales

Other Events with Similar Categories

Other Events with Similar Location or Organizer

Featured Conferences & Exhibitions