The CMO Asia Summit 2013 covers topics such as:
- Winning the uber-connected consumer with integrated cross-channel communications that ensure brand consistency and provide superior user experience across multiple touch points
- Developing a robust strategy that embraces the use of new devices to set measurable objectives, track results and mitigate risks
- Taking on the modern CMO role as the "voice of the customer" across the company to drive critical changes, foster innovation and transform the business
- Embracing technology to boost performance, achieve targets and deliver upgraded outcomes through automated operations
- Dissecting unstructured information to harness marketing intelligence for strategic segmentation
- Attracting, developing, and activating a high performance marketing team
- Executing marketing programmes at lower costs through key partnerships with emerging outsourced service centres
- Optimising lead generation to support sales with aligned marketing strategies and directly impact revenue
- Creating passion-evoking content to transform consumers into brand advocates and gain loyalty
- Equipping the social marketer`s tool belt with the latest and greatest in management tools and technology
- Reversing the innovation process to infuse creativity, surpass expectations and differentiate your brand from the mass by setting the next trend
- Building empowered communities to benefit from viral marketing and manage brand reputation by leading conversations
The CMO Asia Summit 2013 brings together top marketing professionals, agencies and consultants (invitation-only).