Considering it as a barometer for measuring the economy, the fair and conference sector has been recognised as one of the most promising for the future. The predictions of the most optimistic point out that in the next decade the sector s business flow will increase by 50%.
The high demands required by the organization of these events involve the use of qualified professionals, with experience and a high knowledge. In this respect, it is essential to enhance the training and specialization of the human resources with interests in the sector, generating a market able to deal with the international competition.
Insisting on the subject Return to the Future: The New challenges of Fair and Event Marketing for the 21st Century , CONFEXPO, in its third International Conference and Exhibition on Fair and Event Marketing, intends to contribute to the creation of a dynamic, specialized and very competitive fair and conference market.
In order to improve the action of fair market, Confexpo 2010 will insist in the following topics:
The trends in fairs and events for the 21st century.
The 10 essential points to achieve success in fairs and events at present.
The 10 commandments to achieve success in a fair.
The new era in event detection.
Objectives of fairs and result measuring.
Strategies to measure up the ROI (return on investment).
Business events, the economic impact in the cities where they are held.
