Consumer Insights & Shopper Marketing 2012

Key Topics

• Creative methods on shopper marketing to raise ROI
• Shopper research and data conversion into effective strategies - converting consumers into purchasers
• Effective in-store activities to match target market
• Effective shopper marketing strategies to increase in-store traffic
• The influence of right media tool in maintaining shopper marketing budgets
• Assessment of gaps in consumer insights and development of a systemized platform
• Positioning your brand into the minds of shoppers for long-term brand loyalty

Who should Attend

Executives and managers of Shopper Marketing, In-store Marketing, Advertising & Promotion, Marketing/ Consumer Marketing, Trade Marketing, Brand Marketing, Category Management, Retail Planning & Design, Consumer Insights, Visual Merchandising, Branding, Channel Marketing & Strategy, Category Management and Consumer Analysis.