Customer Insight and Analytics in Telecoms 2015

  • 01-03 Dec 2015
  • London, United Kingdom

Description

Customer Insight and Analytics in Telecoms 2015 covers topics such as:

  • Customer insight Analytics: Your tool for Innovation
  • Leverage analytics to gain valuable insights into customer behaviours: The TeliaSonera way
  • Drive customer-centric product development from behaviour insight analytics
  • Apply sophisticated segmentation strategies to align customers with revenue based metrics
  • Keeping Ahead of the Digital Revolution: How to successfully drive your digital transformation project through an aligned analytics strategy
  • Monetise your mountain of customer insight through mobile data and content delivery
  • Sing insight to create individual, niche loyalty schemes to build engagement with your customer base and reduce churn
  • Interactive strategy debates: How to make the most of your customer insight
  • Using new perspectives on customer journeys to improve service and increase loyalty
  • Improve customer retention through more effective product delivery
  • Obtaining investment and buy-in for a long-term customer insights programme

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Technology: Information Technology (IT)

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