Data Analytics Week 2014 is a conference that covers topics such as:
- Move beyond reporting to providing intelligence loaded with meaning, value and insights
- Attract, develop and keep the next generation of data scientists
- Leverage and validate modeling strategies and simulation tools to understand and predict customer behavior
- Develop metrics to measure the effectiveness and ROI of activity across all campaign types
- Effectively articulate the business questions as the basis of modeling Initiatives
- Choose the most appropriate online attribution modeling approach for a guaranteed ROI
- Lead the effort to build and implement a social business intelligence program
- Stay ahead of the curve and advance your analytical understanding and competencies
- Establish criteria for customer segmentation to bolster customer loyalty and drive sales
- Jump on new promotional opportunities and keep up the customer with real-time data analytics
Data Analytics Week 2014 brings together attendees from:
- Customer Experience
- Marketing
- ECommerce
- Communications
- Customer Services
- Product Development
- Data Analytics
- Business Intelligence
- Information, Data & Knowledge Management
- Customer Risk Management
