As the Zeitgeist changes, marketers are forced to change how they think about reaching consumers who have grown up online versus the ones that are adapting to it later on in life. The different ways technology is used and consumed across the ages has created a big generational gap. Attitudinal and behavioural shifts have made it necessary to re-assess age-related segmentation across all platforms. As research shows, marketers must make radical changes to the way they target older and younger consumers in an ever-changing and evolving digital world. Attend this conference to find out how to successfully engage and connect with the two largest generations of all time.
Target Market:
VPs, Directors and Managers of Marketing, Advertising & Communications
Social Media Managers
Directors and Managers of Product Development
Chief Marketing Officers
Digital Strategists
Chief Brand Officers
Directors of Digital Media
Brand and Product Managers
Directors and Managers of Business Development
VPs, Directors and Managers of Account Services
VPs, Directors and Managers of Media Buying & Planning
Consumer Insight & Research Managers
Agency New Media Specialists
SEM Managers
Interactive Marketing Directors & Managers
Public Relations Professionals
Past Events
Digital Behaviour: The Generational Divide, Examining Millennials & Boomers 2010 - 02-03 Nov 2010, Old Mill Toronto, Canada (9129)
Digital Behaviour: The Generational Divide, Examining Millennials & Boomers 2026
Important
Please, check "Digital Behaviour: The Generational Divide, Examining Millennials & Boomers" official website for possible changes, before making any traveling arrangements
