Direct Mail: Back to Basics 2015

  • 16 Apr 2015
  • Webinar

Description

Direct Mail: Back to Basics 2015 is an event dedicated to direct mail strategies for segmenting, messaging, and scheduling that integrate into your annual giving strategy.

Direct Mail: Back to Basics 2015 covers topics such as:

  • Evaluating Cost Effectiveness
  • Using Existing Data to Inform Direct Mail Strategy
  • Targeting
  • Design
  • Refreshing Your Direct Mail Pieces
  • Personalization
  • Testing
  • Developing a signature style
  • Young alumni
  • Case studies
  • Incorporating Into Online Engagement Strategies
  • Friends of the institution

Direct Mail: Back to Basics 2015 brings together attendees such as Annual giving professionals.

Past Events

Important

Please, check "Direct Mail: Back to Basics" official website for possible changes, before making any traveling arrangements

Event Categories

Education: Higher education

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