You really know the market for low-income? Know to communicate with this audience? Understand their needs and desires?
At this conference, you will learn how to reach low-income public through effective targeting strategies, communication, positioning and suitability of products. Come discuss:
Market trends and identifying opportunities in low-income
Digital inclusion and consumption pattern of low income on the Internet
Behavior and consumption habits of classes C, D and E
Adequacy of business model to attract low-income public
Development and suitability of products for low income
Customer loyalty base of the pyramid
Appropriate communication to reach this audience
Market positioning to win the competition in a strategic
Estrategias de Negocio para o Mercado de Baixa Renda - 3 Edicao 2026
Important
Please, check "Estrategias de Negocio para o Mercado de Baixa Renda - 3 Edicao" official website for possible changes, before making any traveling arrangements