Forrester`s Forum For Sales Enablement Professionals 2015 covers topics such as:
- Understanding buyers’ needs in the age of the customer
- Drive growth with a 21st-century selling system
- Introduction to valuable message development
- Executing your growth strategy in the age of the customer
- Case studies and exercises: customer modeling, valuable messaging, productive sales force
- Delivering winning customer conversations
- Introduction to productive sales force development
- What changes when you put the customer first?
- Building a balanced sales system
- From product pushing to problem solving
- Trends in the gap between buyers and sellers
- Customer modeling application
- Introduction to customer modeling
- Aligning sales engagement with a model of your customer
- Valuable message development application
- Productive sales force development application
Forrester`s Forum For Sales Enablement Professionals 2015 brings together sales enablement leaders, Forrester analysts and industry experts.
