The Fundamentals of Direct Mail in Annual Giving 2014 is a webinar that covers topics such as:
- Using existing data to inform direct mail strategy
- Continued relevance of direct mail
- Keeping your direct mail relevant
- Institutional branding
- Scheduling and messaging
- Donor-centered communication
- Evaluating cost effectiveness
- Targeting
- Design
- Personalization
The Fundamentals of Direct Mail in Annual Giving 2014 is intended for Annual giving professionals.
