Fundamentals of Product Marketing for the Semiconductor Equipment and Materials Industry

The Fundamentals of Product Marketing for the Semiconductor Equipment and Materials Industry equips professionals in the semiconductor equipment and materials industry with essential product marketing skills to enhance their expertise and improve product performance.

Key Topics

• International Marketing
• Realistic Forecasting
• Developing New/Refined Product Definition
• Pricing for Optimum Profitability
• Professional Effectiveness through Communication
• Industry Life Cycle Changes
• Segmentation and Positioning Strategies
• Differentiating Products and Value Definitions
• Industry Marketing Roles
• Current Models and Tools for Executing Marketing Roles
• Enhancing Skills in Product Analysis
• Improvement of Product Lines
• Expert`s Panel for Marketing Challenges

Who should Attend

• Product Management Professionals
• Program Managers
• Marketing Executives
• Industry Professionals of All Experience Levels
• Participants from Companies of All Sizes
• Individuals Interested in Product Marketing
• Executives Seeking Knowledge in Product Management