Fundraising Essentials: Making the Cold Call and the Ask 2013 is a webinar that covers topics such as:
- What information you absolutely need to make a call
- Planning calls based on prospect data, anchor appointments, and budget pressures
- How to use the cultivation process to naturally build to the ask
- Tips for securing an initial appointment, including moving through assistants
- Creating a conducive environment for a successful ask
- The pros and cons of using a proposal or white paper during your solicitation process
- Scripting and role-playing to move the process forward in both situations
Fundraising Essentials: Making the Cold Call and the Ask 2013 brings together novice major gift and annual fund leadership giving officers.
