INMA Mobile Strategies 2016 covers topics such as:
- How to evaluate your relationship with Snapchat, Google, Facebook, Apple
- Global trends in mobile applied to news media companies
- Exceptional user experiences with new tech and examples from other industries
- Overcome obstacles like ad blocking with native or programmatic advertising
- Monetize your mobile: m-couponing, m-payments, m-commerce, m-loyalty
- Novel creativity using HTML5, app development, creative ad formats
- How to use mobile as bridge between news brands and Millennials
- Finding "ah-ha" moments from mobile leaders to apply at your company
INMA Mobile Strategies 2016 brings together attendees involved or interested in mobile and digital issues from news media companies.
