Marketing, Outreach & Distribution on the Health Insurance Exchanges 2013

Key Topics

• What states are doing now and their biggest obstacles in marketing and outreach
• What the new group of enrollees will look like and what to expect from this new market
• Reaching the exchanges population through community-based marketing methods
• Reaching and keeping enrollees engaged through social media and technology
• The role brokers and agents will play on the exchanges
• Navigators and in-person assistors and their functions on the exchanges
• The role of branding on the exchanges and building an identity to attract the exchange population
• Expectations, desires, and concerns of those consumers who will likely participate in the health insurance exchange
• Marketing to the SHOP market and how it will differ from the individual market
• How marketing and distribution will work on the federal exchanges
• Developing a retail mindset and what health plans need to do for HIX success

Who should Attend

• From Health Plans
  • Healthcare Reform Executives
  • Chief Marketing Officers
  • Individual Plan Marketing Executives
  • Small Group Plan Marketing Executives
  • Heads of Enrollment
  • Heads of Marketing/Sales/Business Development
• From the States
  • Heads of Marketing and Outreach
  • Exchange Work Force
  • Directors of Communications