Marketing and Pricing of NGNs 2011

The changing telecommunications landscape driven by customers’ desire for ubiquitous and real time access to multi-media information in any quantity has fuelled the development and growth of Next Generation Networks (NGNs).

The emergence of these increasingly complex and intelligent networks has come with uphill challenges to operators, regulators and policy-makers within the context of managing customer expectations in general, and, marketing and pricing in particular.

It is therefore crucial that key industry players especially management understand how these technologies can be marketed, and priced to meet the expectations of increasingly fragmented consumers. This course would allow participants to understand both traditional emerging marketing and pricing concepts/frameworks applied to NGNs.