The Media Insights & Engagement Conference 2015 covers topics such as:
- The changing media experience to create better engagement strategies informed by actual viewing behaviors
- New ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
- The psychology behind what drives user behavior and how to build products to cater to core human needs
- Evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
- How to apply practical applications to manage the interception of data and connect the dots
- How to turn a data dump into a meaningful story
- The cultural context that is "Millennial" versus the species we`ve come to call "Millennials"
- How to use data from internal, syndicated, and primary data sources to understand viewer behavior
- Emerging and future trends and put them together to create a compelling story for both network executives and advertisers
- A "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
- Evolving audience motivations and expectations of the viewing experience
- How program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers [[ watch ]] now and will watch in the future
- How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
- Answers to questions that go beyond engagement -- what gets people to do rather than just watch ?
- How and why the Millennial consumer values each platform within social, and where TV content is still relevant
The Media Insights & Engagement Conference 2015 brings together attendees involved or interested in:
- Analytics
- Market Research
- Consumer Insights
- Strategy + Programming
- Mobile Communications
- Strategic Insights
- Ad Sales Research
- Marketing
from industries such as:
- Television Producers/Distributors
- Broadcasters/Channels
- Publishing
- On-Demand Streaming Media
- Electronics
- Cable
- Market Research & Media
- CPG
- Measurement Research