Media Insights & Engagement Conference 2015

  • 03-05 Feb 2015
  • Westin San Diego, CA, United States

Description

The Media Insights & Engagement Conference 2015 covers topics such as:

  • The changing media experience to create better engagement strategies informed by actual viewing behaviors
  • New ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
  • The psychology behind what drives user behavior and how to build products to cater to core human needs
  • Evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
  • How to apply practical applications to manage the interception of data and connect the dots
  • How to turn a data dump into a meaningful story
  • The cultural context that is "Millennial" versus the species we`ve come to call "Millennials"
  • How to use data from internal, syndicated, and primary data sources to understand viewer behavior
  • Emerging and future trends and put them together to create a compelling story for both network executives and advertisers
  • A "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
  • Evolving audience motivations and expectations of the viewing experience
  • How program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers [[ watch ]] now and will watch in the future
  • How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
  • Answers to questions that go beyond engagement -- what gets people to do rather than just watch ?
  • How and why the Millennial consumer values each platform within social, and where TV content is still relevant

The Media Insights & Engagement Conference 2015 brings together attendees involved or interested in:

  • Analytics
  • Market Research
  • Consumer Insights
  • Strategy + Programming
  • Mobile Communications
  • Strategic Insights
  • Ad Sales Research
  • Marketing

from industries such as:

  • Television Producers/Distributors
  • Broadcasters/Channels
  • Publishing
  • On-Demand Streaming Media
  • Electronics
  • Cable
  • Market Research & Media
  • CPG
  • Measurement Research

Past Events

Important

Please, check "Media Insights & Engagement Conference" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Marketing & Sales
Services: Media & Entertainment, Publishing

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