Media Relations 2010

Is your organization struggling with getting media attention in an era of traditional media decline? Are you fully up to speed on the tools and best practices to meet the challenges of media relations in this new landscape? Are you integrating traditional media with new/social media for maximum impact?

Media relations is an on-going concern for most organizations, but significant changes in the Canadian and international media environment are impacting the way communications professionals interact with the media. Perennial challenges such as getting your story out and building relationships with journalists are now combined with a decline in traditional media and a rise in new/social media channels.