New approaches to marketing the UK creative industries internationally 2010

Guests of Honour: David Moody, Director of Strategy and Managing Director, Digital Media, BBC Worldwide and Gary Carter, Chief Operating Officer, FremantleMedia

This seminar will take a fresh look at the prospects for Britain`s creative industries in the global market, with a critical examination of the structures that exist for marketing UK exports in TV, music, film, video games and fashion - and perspectives on how arrangements might be improved. The agenda will reflect changes in funding structures for the arts, such as the recently announced end of the UK Film Council, and look at options to address the Culture Secretary`s warning of the UK `providing the creativity whilst the rest of the world makes the money`. Delegates will also discuss success stories in international sales from the UK and elsewhere and what lessons can be drawn, as well as considering options for new forms of collaboration to boost sales.

We are delighted that Gary Carter, Chief Operating Officer, FremantleMedia and David Moody, Director of Strategy and Managing Director, Digital Media, BBC Worldwide will be delivering keynote addresses at this seminar.

Other confirmed speakers include Peter Bazalgette, Former Creative Officer, Endemol and Deputy Chairman, English National Opera; Miles Bullough, Head of Broadcast and Development, Aardman; Alex Caccia, President, Ideaworks Labs; Mark Duguid, Senior Curator, BFI National Archive; Richard Exon, Chief Executive Officer, RKCR/Y&R; John McVay, Chief Executive, Pact; Alan Ogston, Senior Consultant, Oliver and Ohlbaum; Julia Payne, Director, The Hub and Richard Price, Chairman, The Performance Company and Director, DCD Media.