Optimising Best Research Practices 2010

Benchmarking on world-class market research practices to enhance market offering and sustain competitive edge

With the increased need for innovative and competitive offerings in the market, the call for best research practices becomes even louder. Market research must remain at the core of every successful business venture if a business wants to sustain a profitable existence.

The responsibility of businesses to provide world-class products and services to customers has increased with the emergence of well informed class of consumers. This class of consumers, spoilt for choice, can only be satisfied with products built on thorough understanding of consumer needs and wants.

The knowledge of best research practices is important both for companies conducting their research in-house and those outsourcing such services. Companies need to understand the essence of research best practices for them to be able to utilise results generated by research companies. Employees who are not conversant with the research process will not be able to make productive decisions on any research result presented to them.

Attending this two day conference, boasting of practical case studies and professional insights, will enable delegates to glean every conceivable benefit from a research process. Delegates will leave the conference with toolkits to be used in their businesses that will foster sustainable competitive edge and enhance greater understanding of the fast changing market place.