PMRG 2016 Institute - Pharmaceutical Market Research Group is a conference dedicated to marketing research methods and fundamentals in the pharmaceutical and healthcare industry with a focus on innovative techniques and technologies.
PMRG 2016 Institute - Pharmaceutical Market Research Group covers topics such as:
- Applying CPG Learnings to Develop Winning Healthcare Messages
- Mobile Ethnography Research
- Prototype to Patient Life: Human Factors of Autoinjectors
- Optimizing Communication Using Applied Consumer Neuroscience
- PMRG Health Literacy Initiative Poster
- A Simple Machine Learning Approach to Finding and Targeting High Value Physicians
- Psychological Hacks to Deliver Infectious Engagement & Richer Insight
- Creating Communication that Resonates Emotionally + Rationally
PMRG 2016 Institute - Pharmaceutical Market Research Group brings together:
- Market research firms
- Manufacturers
- Service providers
- Consultants
- Students
