Persuasive Psychology for Interactive Design 2014 is a workshop that covers topics such as:
- Setting realistic expectations for online influence
- Persuasive psychology & digital media
- Auditing psychological architectures
- Science of persuasive design & optimization (made easy)
- Building emotional relations with digital media, technology & brands
- The Persuasive Design Toolkit
- Core elements of persuasive messages
- Source credibility & trust
- How different media control persuasive design options
- Audience factors that make or break influence
- Capturing user feedback, through sensors, research, APIs & more
- Boosting impacts with style: simplicity, structure, framing, design & more
- Social psychology & environmental factors
- Persuasive techniques that depend on user feedback
- Exercise: Identifying psychological ingredients
- Networks, influencers & viral diffusion
- Prototyping tools for campaigns & desktop/mobile engagement
- Persuasive recipes: gamification, landing pages, selling & more
- Optimization psychology & iterative improvement
- Exercise: Building desktop/mobile applications that convert
Persuasive Psychology for Interactive Design 2014 is intended for:
- Graphic designers and interactive designers
- Usability and UI/UX professionals
- Product managers and project managers
- Digital marketing and advertising specialists
- Developers for web and mobile
- Health promotion specialists
- Conversion optimization & marketing researchers
