Place Management & Branding - Mediterranean Tourism Conference 2012

Key Topics

• Management & Marketing
  controlling of sustainability (e.g. licensing, labeling, greenwashing), methods, tools, and actors in destination management and branding, economic impact of sustainable tourism, crisis management in tourism, sport, leisure and event management, trends in tourism marketing and communication (e.g. usage of new media technologies)
• Practices & Trends
  tourism geography, trends in sustainable tourism (e.g. eco tourism, creative tourism, agro tourism), adaptation to environmental challenges, tourism ecology, ecologic sustainability (e.g. efficiency of water resources), green tourism practices, mass tourism and alternative approaches (e.g. cruise tourism, cultural tourism and faith tourism)
• Society & Culture
  role of local lifestyles, culture, and heritage, role of local communities, differences in perception between tourists/guests and locals/hosts, local products and protected geographical status (e.g. agriculture and craftwork), social impacts of tourism (e.g. codes of ethics), conflict of interests between tourists and locals
• Governance & Networks
  role of destination management organisations (e.g. local tourism boards, business development organisations), tourism planning and sustainability at the public level, stakeholder identification and community involvement, tourism network development, public&private partnerships and cooperation schemes