The service-intensive nature of nonprofit program activities
What marketing is within the nonprofit environment
The importance of customer satisfaction and how expectations play a role in satisfaction with service products
How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
The importance of and explain the process of nonprofit marketing plan
The role of ethics in nonprofit marketing
How new service products are developed by nonprofits
How target markets can be identified for donors

Adult learners interested in gaining a basic understanding of marketing within a nonprofit organization.

Principles of Marketing for Nonprofit Organizations 2012

Featured Conferences & Exhibitions