Salon International De La Haute Horlogerie

Throughout the five days of the SIHH, the exhibiting brands present their new collections to Fine Watch professionals and journalists. These five days are also marked by four key events:

• Official inauguration: The SIHH is officially opened at a ceremony before representatives of the Genevan authorities, CEOs of the exhibiting brands and international journalists.
• Cocktail: The traditional SIHH cocktail is also a fundraising event. In 2010, the Exhibitor Committee chose to support the work of the Smiling Children Foundation.
• Supplier`s day: Exhibiting brands can invite their suppliers to visit the SIHH on this day.
• Staff day: Staff from the exhibiting brands are invited to spend a few hours at the Show. The time and day of their visits are scheduled in advance.

Brands supply the FHH with a list of the staff and suppliers they wish to invite to these events. They then receive a nominative invitation which they must present at the welcome desk.

Trade fair only open to Fine Watch professionals who have been invited by the exhibiting brands.