Social Media and Marketing FDA Regulated Products 2013

Key Topics

• Common ways companies are currently using social media
• How Direct-to-consumer-advertising ("DTCA") guidance impacts the use of social media
• A structure for analysis of responsibility for promotion in social media
• FDA advertising and promotion issues related to social media
• Recent trends in FDA enforcement actions involving social media
• Handling unsolicited requests for off-label information
• Recent discussions about social media in marketing of FDA-regulated products

Who should Attend

Regulatory Vice Presidents, Directors and Managers, Compliance Management, Senior executives of pharmaceutical and device firms, Attorneys – In-house or Outside Counsel, Sales Vice presidents, Directors and Managers, Marketing Management and Clinical Management.