Staffing and Structuring a Successful Marketing Communications Department 2014 is a webinar that covers topics such as:
- Options for your marketing department structure
- Staffing and labor
- Functions
- Managing resources
- Prioritizing campus demands
- Aligning goals with staffing and budgetary resources
- Setting realistic goals
- Demonstrating ROI
- Review of successful marketing departments: What works and why?
- Examples of organizational charts before and after a reorganization
- Examples of small, medium, and large institutions` marketing organizational charts
- Examples of departmental changes and results on campus
Staffing and Structuring a Successful Marketing Communications Department 2014 is intended for:
- Advancement and alumni divisions
- Marketing professionals
- Campus leaders who support marketing operations
- Admissions and enrollment management personnel who oversee marketing departments
- HR professionals who recruit for marketing departments
