Key Topics
- Building the business case for adding social media into your existing communication plans
- Motivating and engaging employees in your business strategy for performance-driven results
- Developing a tighter focus on the metrics that matter to your employees and the business
- Using strategic internal communication to communicate radical change and achieve business results
- Dispelling the confusion and discovering the exciting promises as well as the challenges of using Web 2.0 tools
- Leveraging technologies, and your Intranet, to provide the correct information efficiently
- Incorporating social media technologies into your existing communications plans to maximize results
- Setting measurable communication objectives that connect communication activities with bottom-line results
- Seeing the importance of two-way communication and the impact you can achieve by conversing with your audience
- Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees
- Implementing an employee engagement campaign as a business asset to positively affect the bottom line
- Focusing your message to cut through the clutter and deliver your key message effectively
- Identifying internal champions across multiple departments and company functions
- Developing an effective social media strategy and measuring your results
- Integrating social media tools with your traditional communications to reach your employees more efficiently and effectively
- Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
- Utilizing internal communications as a catalyst for culture and leadership transformation in a mission-driven organization
- Using leadership communication to build employee trust and engagement
Who should Attend
State, federal and local government Directors, Managers, Leaders, Analysts, Administrators, Officers, Advisors, Specialists, Staff, Coordinators, Consultants and Assistants involved in: Internal Communications, Public Affairs, Corporate & Brand Identity, Employee Engagement, Interactive Media, Corporate Communications, Online, Publication & Web Content, Brand Development, Social/New Media, Training & Development, Change Management, Employee Communications, Organizational Transformation & Development, Intranet Communications, Electronic Communications, Human Resources, Media Relations, Business Development, Emerging/Digital Media, Communications Management, Global Communication, Public Relations/Affairs and Strategic Planning.
