Integrating and executing a robust media communication strategy to improve your organisational image and reputation The days of building a company on hype and rumour are long gone. Companies scrutinise their budgets, regardless of the price paid, organisations seek quality and return on investment. This puts the communications industry under pressure to show value for every hour worked and every dollar spent. For many companies, media communication is an afterthought to strategic planning and can appear to be out of sync with business objectives. It works best when it is tightly integrated with marketing. Since one person cannot carry out an effective media communication strategy, the success of a campaign depends on the support, commitment and involvement of the organisation.
Media communication is a part reconnaissance and part of overall revenue generation support. It is a worthwhile tool that can be used to add value to the organisation.
Strategic Media Communication 2010 will bring participants to explore essential aspects such as Social Media, Media Relations, Crisis Communication and Reputation Management. You will have the opportunity to discover the latest trends and interact personally with experts to garner the knowledge to improve on your media communication strategy. For event brochure and registration details, please contact Miss Bernardine at
[email protected] Key Topics - Getting the most out of the media communication strategy through productive media relationship
- Pitching news to media to ensure media coverage internationally and locally
- Measuring the effectiveness and efficiency of your media communication strategy
- Considering the option of outsourcing the media communication function as a way to reduce cost
- Developing a proactive crisis communication strategy to prepare for any eventuality
- Establishing a solid communication team to deliver a robust crisis communication strategy
- Employing reputation management as a mean to ensure minimal impact to your organisation
