The Fundamentals of Cross-Selling 2014 is a webinar that covers topics such as:
- Industry strategies for cross-sell
- Specific organizational factors for effective cross-selling
- Defining cross-sell
- Organizational structure
- Cross-sell tools
- Strategy
- Education
- Compensation/rewards
- Referral agreements and accounting for revenue
- Teamwork
- The fundamentals of cross-selling – why it matters
- High profitability
- Low cost growth
- The four "Ss" of cross-selling – seeing, sharing, sending and selling
- Great vision, poor execution
- The payoff
The Fundamentals of Cross-Selling 2014 is intended for:
- Corporate treasury personnel
- Payments professionals in companies and financial institutions
- Technology providers of payment platforms
- Government regulators
- Organizations that insure compliance with respect to payments